Driving skill services from Drivia
Client: Juhoka Oy
Case: New name, company image and their introduction
As Kemin Liikennekoulu (Kemi’s driving academy) took its business to three new regions, the company’s name and image had to be renewed to communicate the expanded business better.
The company’s new marketing name, Drivia, is derived form the words ’drive’ and ’via’ (road). Company vehicles and office windows got new decals, and Drivia’s teaching vehicles with their thumbs up logo are now recognized and put a smile on other road users’ faces.
