Leatherman Finland became Nordic Trail
Client: Nordic Trail
Case: Brand reform
URL: http://www.nordictrail.fi
The new marketing name of Leatherman Finland, Nordic Trail, is more fitting to describe the company’s expanded business activities. In addition to Leatherman, the company’s activities have grown to include such top import brands as Led Lenser, Zippo and UK. Also the visual image was redesigned, and it can be seen for example in the new catalog and at the new web site in nordictrail.fi
