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Avalon in charge of marketing communications for pro bono campaign promoting equal learning opportunities


Avalon is proud to be involved pro bono in the “Computers for All” campaign, launched in Finland today 31 March 2020. We are taking on a larger role this year by being responsible for the visual identity and the messaging on the campaign site and social media materials.

Due to the corona pandemic, this spring most school children in Finland, alike in many other countries, are forced to participate in remote learning instead of attending classes at school. Receiving and handing in their assignments as well as communicating with their teachers remotely requires access to modern technology and fully functioning computers. The children who do not have access to their own computers are at an unfair disadvantage.

“The campaign, that invites companies to donate their used laptops to school children, is now timelier than ever. That's why we wanted to make equal learning opportunities the key message. It is prominent on the re-designed campaign site, in the emails messages and social media posts that companies can use to invite others to join in”, explains Avalon CEO Pete Laakso.

Avalon gave the campaign site a fresh visual style and re-wrote and organised the contents for clarity. It is now easy to grasp the idea and for companies to sign up to donate their used laptops. The guiding principle behind the new campaign concept is that equal learning opportunities are a fundamental right for all. Unlike most charitable campaigns, the visual style is deliberately hopeful and energetic, since there is already too much gloom and snivelling around.

”The situation in many homes and companies is quite difficult right now and the news is full of sorrowful reading, which is why it feels great to take such an important message forward and to give companies a concrete way to positively influence the future of young people“, comments Kristina Lindfors, marketing strategist and senior copywriter at Avalon.

In addition to Avalon, a number of technology companies, including 3stepIT and Microsoft, are collaborating with societal institutions in the project, under the patronage of the President of Finland, Sauli Niinistö.

For more information, contact:

Petri Laakso, CEO, Avalon
Tel. +358 400 863 007, email: pete.laakso@avalon.fi

Avalon Ltd is a marketing agency, formed in 1994. We are specialised in holistic marketing, in combining technology and modern sales methodology as well as in the development of mobile applications as a continuous service. The company employs 34 specialists in two locations in Finland.

Pete Laakso

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