3stepIT_case_header

Case: 3stepIT

High-quality leads, customer engagement and increase in brand awareness

Avalon and 3stepIT formed a partnership in the autumn of 2018. The focus of this partnership is to integrate all marketing and communications activities aimed at the Finnish and Baltic markets into one efficient solution for this pioneer of smart circular economy.

 

Starting point and objectives

The collaboration was kicked off by a crystallisation of 3stepIT’s marketing message. After which we built a comprehensive marketing and communications strategy.

During 2019 we created a comprehensive operating model, which ensures continuous content production, streamline digital processes and an efficient marketing programme that utilises automation.

Strategy

The aim is to build brand awareness and reputation as well as continuously execute activities that engage customers. This should result in a steady stream of high-quality, sales-ready leads and new, relevant contacts.

A joint operational model ensures seamless collaboration between Avalon's content production team and 3stepIT Finland's marketing team.  

 

Execution

 The first content marketing campaigns produced by Avalon were launched in January 2019. The campaigns utilise automation and segmentation, and feature infographics, reference videos and webinars. The campaign messages have been tailored for private and public sector clients as well as for a precisely targeted  strategically important key customer. 

As part of the partnership, Avalon undertook the management of 3stepIT's digital advertising and social media. A unified and active digital presence across all channels supports campaigning, works as an inbound channel and engages the community.

We have built thought leadership by active blogging, arranging webinars and invitation-only events. 

Effective utilisation of marketing automation and digital channels produces useful data and warm, sales-ready leads to the 3stepIT sales team.

 

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Results

The monthly marketing campaigns have brought excellent results and increased brand awareness of 3stepIT.

Leads created by the campaigns, the follower count of social media accounts and the visitor count of the website have all significantly increased.

In addition, the number of customer and media contacts coming from other marketing and communications activities has been a pleasant surprise.

Avalon was a familiar business partner for me from years ago. And, even though it took a lot of effort to get things rolling, I knew I could count on Pete and his team. They have a solid grasp on modern marketing, and for us outsourced content creation is one of the most significant advantages.

With the help of Avalon, 3stepIT’s Finnish marketing has bloomed to a new level. I am really happy with our results thus far. In the light of our overall plan, we have only just got started. However, a strong brand, clear plan and efficient collaboration will guarantee that we will succeed!”

– Kati Lindholm, Marketing Director, 3stepIT

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