We designed a content marketing campaign for iLOQ based on customer reference with the City of Dormagen. The campaign included an animated video and an infographic, as well as a print advertising campaign.
We collaborated with a German communications and content marketing agency, move communications, which is also belongs to the same agency network as us, ICOM. They helped implement an extensive PR and advertising campaign that utilized the customer reference materials we had designed and also included interviews with iLOQ's expert and product launch materials in numerous print and online media.
Our partner agency was also responsible for translating the contents into German, as the campaign was originally designed in English.
We used several social media channels in the implementation of the content marketing campaign, through which we sought both organic visibility among iLOQ's followers and new customers through targeted advertising.
We delivered the campaign on a turnkey basis. This included conceptualization, creative design, content production and translation, management of some channels, and reporting of results.
The campaign ran on social media in July-September 2020 and reached more than half a million people. The campaign pages were visited by nearly 3,000 visitors, of whom nearly 200 watched the video or downloaded the infographic. In addition, 50 people progressed from the campaign page to the iLOQ website to read more about their products.
Dormagen’s customer reference infographics were featured in six print publications and four online media, as well as seven advertisements.
