Our customer 3stepIT has a multi-year environmental sustainability project, called Walk the Talk. In 2019 they asked us to come up with a new campaign concept to launch it for the public. We designed a social media video campaign for the Group's Nordic offices.
The video representing Finland and the 3stepIT Group as a whole, the Group CEO Carmen Ene talks about the Walk the Talk programme and introduces the Finns’ eco initiative:
In Sweden, the eco topic is electricity consumption. Watch the video to see how Pontus strives for energy efficiency by turning off the lights and equipment that are not needed:
Known as a responsible IT service provider 3stepIT wants to act responsibly and set an example for others to do the same. The Group's sustainability programme consists of several long-term development projects and smaller projects carried out on a country-by-country or site-by-site basis.
For the previous years, "Walk the Talk" had been an in-house programme in which staff could freely brainstorm new eco initiatives for the company. The project had caused enormous enthusiasm internally and now 3stepIT wanted to invite external stakeholders to participate. The idea was to show example of how small changes in everyday practices can have a significant impact on the environment and thus to inspire other companies to review their practices from an environmental perspective.
The Norwegians are addressing environmentally sound commutes. See how Geir, Marte, Lars and Farshid travel between the office and their homes:
The campaign message – encouraging viewers to follow the example or come up with their own eco initiatives – reached a wide audience through social media, including 3stepIT employees, customers and other stakeholders. The videos were much liked and delighted the staff working at each location, their close friends and 3stepIT customers and partners.
The videos evoked a positive vibe and employees were particularly impressed by the style and quality of the videos.
– Kati Lindholm, Marketing and Communications Director, 3 Step IT Oy