Video makes it easy to tell a story, and stories stick. A moving image, combined with a powerful voice, creates an opportunity to grab the viewer's attention. But it is the narrative itself that determines whether interest can be maintained.
In marketing use, the most typical video content is still a "talking head" explaining the company's services or products. Popularity is based on the clarity of the concept; the viewer knows exactly what to expect. We warmly urge you to consider other possibilities of video-storytelling: customer case videos bring credibility, product demos bring clarity. And recording speeches given at events should really be a given. Meanwhile animations and animated infographics give the most room for creativity and playfulness. At Avalon we have years of experience in all of these areas.
Brainstorming & ideation
Screenwriting
Storyboard
Direction
Shooting arrangements
Filming and editing
Here are a few reasons worth considering. Videos related to website content supports discoverability in search engines. Many social media platforms use algorithms that favour video content. In addition, a funny or touching videos get shared more easily. In social media, video content receives more likes, comments, and shares than other marketing content.
To increase brand awareness we had designed a social media and PR campaign based on a customer reference case. Due to Covid-19, we had to resort to an animated video to tell the customer’s story.
Back in 2019, as part of iLOQ's brand campaign targeting Central and Northern Europe, we scripted and produced as many as 21 videos starring Kimi Räikkönen, the company's brand ambassador.
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