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Case Canon employee events

Concept
design & event
production for employee events

 

Avalon has a significant role in Canon's employee events

We have delivered multiple staff events for Canon, from concept development through to practical implementation.

At the 2025 kick off event in January, we implemented a concept that connected the themes of artificial intelligence and security with Canon’s business, based on Canon's wishes.

The “AI to Canon – AITO Canon” concept explored the opportunities of using AI in Canon’s internal work, while at the same time highlighting the importance of human contribution. The employee event served as a safe platform for experimenting with AI and enabling open discussion on the topic.

The two-part event in the Black Box venue maximized the impactful use of media central to Canon's core business – images, videos, and music. The daytime program featured keynote presentations from the management team and a cybersecurity expert, accompanied by AI-generated images and music. The evening program included dinner and an awards gala, with UV drinks and a light painting photography workshop adding thematic flavor to the event.

Innovative use of AI at the event included:

  • AI-generated music to accompany keynote presentations
  • A real-time AI image stream based on the event’s key words
  • An AI-generated video capturing Canon employees’ thoughts on AI in their own work.

The event successfully combined a spirit of experimentation, the Canon brand and staff engagement.

 

"Avalon's team rose to the challenge and created a concept that was both insightful and perfectly aligned with Canon's brand. When events are in Avalon's hands, I can trust that everything will come together seamlessly and our staff will have an unforgettable experience."

– Riina Laukkanen, Corporate & Marketing Communications Manager, Canon Oy