From concept design to end-to-end execution
Avalon was responsible for the strategic planning and end-to-end execution of Canon Oy’s World Unseen environmental campaign in the Finnish market.
The core objective of the project was to connect the international theme of coral reef conservation with the locally significant protection of the Baltic Sea’s marine nature.
The campaign culminated in a photo exhibition at the Helsinki Music Centre (19–30 November 2025), where we highlighted how technology can be used both to tell environmental stories and to support conservation efforts.
The project included:
- A comprehensive exhibition concept and implementation
- Planning of the opening event
- Campaign materials for channels such as social media and outdoor advertising
- A 10-minute documentary
- Post-campaign marketing to extend the impact of the event from the Music Centre to digital channels.