Case iLOQ, Kimi's locks – a short-video based brand campaign

Maximizing brand visibility on social media with short videos

We implemented a short-video based social media campaign for iLOQ in the spring of 2021, starring the brand ambassador Kimi Räikkönen. The aim of the campaign was to gain visibility for iLOQ in the Finnish, Swedish, German and French markets and strengthen a positive brand image.

Kimi Räikkönen as the locking company's brand ambassador

We had noticed among iLOQ and several other clients how effective short video ads are compared to conventional, static image-based ads. Whatever the topic, company or social media platform, short videos perform well on social media.

To take advantage of the trend, we designed a brand campaign for iLOQ based on short and concise videos lasting under 30 seconds. We wanted these to entertain and activate viewers, thereby bringing the campaign as wide visibility as possible.

We formulated questions that would be easy and fun for viewers to guess but which also tie Kimi Räikkönen to iLOQ’s products: digital locks and an innovative access control system.

 

A series of six short videos

Our advertising campaign consisted of a total of six short video ads that were published on social media one at a time. The main channel was Facebook, supported by Instagram. The videos were made in English, Finnish, Swedish, German and French. We used Kimi-related hashtags on Instagram to target and achieve the widest possible visibility.

 

A low-threshold question as an interest generator

 

A more specific question about Kimi's relationship with locks

 

A question about Kimi's relationship with LOQ's locking solutions

 

 

Wide brand visibility achieved in Northern and Central Europe

The main goal of the campaign was to get as wide a social media presence for iLOQ as possible in four target markets: Finland, Sweden, Germany and France.

The campaign videos reached 1.5 million viewers and their activity was at an extremely good level. The average interaction rate was 65%, an unprecedented high. Thanks to the campaign, the number of followers on Facebook increased by 55 people and on Instagram by 6 people.

In addition to the brand videos, we held several online events in Germany and Sweden for iLOQ's three most important target groups during 2021. The online events were built around customer references in the same way as Case Dormagen in 2020.

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