This article is part of a series on strategic marketing. First, I discussed what strategic marketing is and how it differs from traditional marketing. Next, I opened up the range of things that can be included in a strategic marketing toolbox. The focus of this, the ...

This is the second part in our series of articles on strategic marketing. If you haven't read Part 1 – What is strategic marketing and how does it differ from traditional marketing? – you should read it either before or after this article. Why we are committed to ...

In our view, a strategy approach to marketing is about being systematic: it is about designing your campaigns and selecting your channels based on the needs and habits of your target group. In this series of articles, we look at the strategic marketing from different ...

We do a lot of customer projects that focus on utilising customer data, whether it's marketing, improving the customer experience, measuring performance or developing the business as a whole. And while leveraging customer data may sound obvious (Doesn't everyone do it? ...

We have been talking about improving customer experiences almost non-stop for the last few years. And the subject will not be exhausted for a while. The most striking observation we have made in various discussions with our stakeholders is how narrowly the topic is ...