We do a lot of customer projects that focus on utilising customer data, whether it's marketing, improving the customer experience, measuring performance or developing the business as a whole. And while leveraging customer data may sound obvious (Doesn't everyone do it? ...

We have been talking about improving customer experiences almost non-stop for the last few years. And the subject will not be exhausted for a while. The most striking observation we have made in various discussions with our stakeholders is how narrowly the topic is ...