Generative and agentic AI-tools are already used quite extensively, although often without a harmonised approach. As a result, the benefits tend to remain somewhat superficial: facilitating individual work efforts and possibly slightly increasing efficiency. To realise ...

The AI revolution will affect working life and business much more broadly than we can currently estimate. Yet decisions to invest in AI projects are still too often driven by rough, high-level assumptions about potential cost and time savings from deployment.

We have been working on some very interesting – and challenging – data projects lately. Underlying many of these projects is our customer organisation's desire to utilise AI either in their sales and marketing operations, or in business development, reporting and ...

This article is part of a series on strategic marketing. First, I discussed what strategic marketing is and how it differs from traditional marketing. Next, I opened up the range of things that can be included in a strategic marketing toolbox. The focus of this, the ...

This is the second part in our series of articles on strategic marketing. If you haven't read Part 1 – What is strategic marketing and how does it differ from traditional marketing? – you should read it either before or after this article. Why we are committed to ...

In our view, a strategy approach to marketing is about being systematic: it is about designing your campaigns and selecting your channels based on the needs and habits of your target group. In this series of articles, we look at the strategic marketing from different ...

We do a lot of customer projects that focus on utilising customer data, whether it's marketing, improving the customer experience, measuring performance or developing the business as a whole. And while leveraging customer data may sound obvious (Doesn't everyone do it? ...