Traditional reporting typically focuses on describing what was achieved last month, or last year. This is important information also in the future, but in order to go further with knowledge-based management, decision-makers are interested in predictive analytics –ie. ...

Have you already tried AI tools in Power BI? Data-driven decision-making has taken a giant leap forward with AI. Power BI is no longer just a data visualization tool. Microsoft's Copilot and natural language AI prompts bring a flexibility to Power BI reporting that ...

In many companies, reports from the marketing department and strategy papers from the board seem to live on different planets. Marketing reports clicks, impressions and "engagement", while the board stares at operating margins, market share and churn. If these two ...

Data-driven management and data-driven business development are widely discussed topics. However, they are often surrounded by misunderstandings, overly high expectations and the inevitable disappointments that follow. In this text, I will take a closer look at a few ...

Generative and agentic AI-tools are already used quite extensively, although often without a harmonised approach. As a result, the benefits tend to remain somewhat superficial: facilitating individual work efforts and possibly slightly increasing efficiency. To realise ...

The AI revolution will affect working life and business much more broadly than we can currently estimate. Yet decisions to invest in AI projects are still too often driven by rough, high-level assumptions about potential cost and time savings from deployment.

We have been working on some very interesting – and challenging – data projects lately. Underlying many of these projects is our customer organisation's desire to utilise AI either in their sales and marketing operations, or in business development, reporting and ...