Long term investment into digital service and CX development
We have revamped the shipping company's online store by listening to their customers' wishes and developed a mobile application through which customers can see their reservation, get a passenger card and make a new reservation.
The mobile application also functions as a cabin key and allows the shipping company to offer various campaign benefits to customer. Now Eckerö Lines can anticipate and increase customer demand, offer additional services, and reduce wastage.
"Our goal is that the customer's path is as smooth and simple as possible at every turn."
– Ida Toikka-Everi, Marketing and Communications Director, Eckerö Line