Business design
Business design
Business design is suited for comprehensive customer-oriented business renewal.
Strategic level business design using a collaborative mode
We work in collaborative workshops with as wide a work group as possible. In addition to top management, it's smart to include representatives from sales, marketing, product development and other key functions.
In addition to broader perspectives, co-development helps the participants embrace a common goal.
Using customer needs to guide business development
Business design is suitable for companies whose business needs a more comprehensive reform and for connecting the needs of customers and personnel to strategy-level development work.
When business managers work alongside designers, you add creative, empathetic and people-oriented thinking on top of the commonly more analytical and solution-oriented approach. This usually generates more versatile ideas and more commercially sustainable solutions.



