Avalon presented to Metsä Fibre’s Kemi bioproduct mill project team an idea for an internal communication application for the construction site, which would provide an effective communication channel for the entire project staff during the huge construction project.
The management of the contents of the mobile application was made as easy as possible using the Hubspot platform, which also ensured data security and generated user analytics.
In addition, Avalon was responsible for the contents of the launch campaign for the application implementation phase, both in terms of visual design and copywriting.
“The idea of a mobile application was a new way of thinking for the implementation of internal communication on the construction site. It made it possible to provide information about the construction site within the reach of every person working on the construction site. The mobile application served as a good addition to the site's other communication channels.”
Henri Saloranta, Communications Director, Metsä Fibre
