Metsä Fibre’s was looking for an internal communications solution for the Kemi bioproduct mill’s construction site. Avalon proposed a mobile app as an effective communication channel during the massive construction project.
Content management was made easy using the Hubspot marketing automation platform. It also ensures data security and generates user analytics.
Avalon also took care of the app’s launch campaign, both in terms of visual design and copywriting.
“The mobile application was a novel way to approach internal communications on a construction site.
It allowed us to reach each site employee directly.
The mobile application served as a good addition to the site's other communication channels.”
– Henri Saloranta, Communications Director, Metsä Fibre