We have been a marketing partner for Charity in Finland (Kotimaanapu) in the Kaikille kone (Computer for Everyone) campaign since 2019.
The purpose of the campaign is to ensure that no one falls behind in their studies due to the lack of a computer: the charity collects used computers as donations, refurbishes and distributes them to disadvantaged schoolchildren and students.
The goal for marketing is to increase awareness about the campaign and thus find new donors as well as partners for financing, refurbishment and distribution.
Equal opportunities for learning
To help draw attention to the campaign, we developed a new campaign concept, clarified the messages and designed a new attractive visual identity. The guiding idea is that equal educational opportunities are a fundamental right that belongs to everyone. Unlike most charities, we wanted to keep the visual appearance fresh and hopeful.
Over the years we have renewed the campaign and managed the campaign website, designed social media, radio and banner ads while also taking care of the production and distribution. We have also participated in the planning of press releases and a charity concert as well as designed in-store materials from posters, light boards and advertising banners. In 2024 we designed and produced an informational video for Yle.
Wide awareness, donations, and partners
Active campaigning has produced clearly visible spikes in the number of donations. Although certain organisations have learned to donate all used computers to charity as part of their CSR measures, there is a clear need to remind even them from time to time of the ongoing need for donations.
The specific number of machine and money donations varies from year to year, but the trend has been a rising one. The campaign has received commendable visibility in the press and social media thanks to our relentless efforts.
